Want a Sneak Peek Behind the Scenes of Our Wildly Successful Blog?

Over the past 11 years, I have made a full-time income from blogging and my blogs are NOT in the “make money online” niche.

I’m about to do something you rarely see online.

I’m going to dissect my highest earning blog, Visual Impact Fitness.

I’m going to explain the setup, what has and hasn’t worked, what I would do differently today in 2020, etc.

This blog was launched in May of 2015.

visual impact fitness blog

I’m more proud of this site and brand than anything I’ve ever done online.

I didn’t do it alone.

My business partner, Yavor Marichkov, has also been blogging for over 10 years.

Visual Impact Fitness is a joint project of ours.

Here’s traffic so far.

Almost 7 million unique page views in 5 years.

We didn’t even focus much on this blog for the first 2 years, so the majority of this traffic is from the past 2-3 years.

Although we have both been blogging for 10+ years Full-Time, we have really dialed in our approach the past couple of years.

We would like to share these insights with you.

This will be a FREE training delivered by email.

This isn’t the first time I have taught blogging.

Back in 2009, I had a fitness blog that went viral. I was getting 3-4 million visitors per year to my site with free Google traffic.

This allowed me to quit my job.

I had the idea to help other fitness bloggers and created a site (just like this) where people registered for free by entering their email address.

I only approached a couple dozen bloggers.

…but it quickly spread by word-of-mouth.

(699 people followed my training.)

Note: The training was done in 2010, but in 2016 I switched my autoresponder service to Convertkit (I still use and recommend).

The success rate of those 699 bloggers?

  • 100+ earning a few hundred per month.
  • Over 25 who were able to quit their job.
  • 5-6 earning 7 figures+ per year.

I don’t have exact stats. These are just people who contacted me with their results and screenshots.

*I’m not claiming I was 100% responsible for the success of those who crushed it.*

Seeing behind-the-scenes of my successful blog, made it real, tangible, and increased belief.

This caused people to take action.

As Robin Williams would say in Dead Poets Society… “Carpe Diem”.

Such a magical movie.

This 2010 blog training was kind of special.

One of the reasons I decided to do it was I figured some of the bloggers would recommend my fitness courses as affiliates (this wasn’t a requirement).

It turned out to be a true win-win.

Over 100 people were finally making good money online and sales of my fitness products increased.

We want to do the same thing in 2020.

…but this time keep this open to ALL niches (not just fitness).

This free training will be delivered the same way as last time.

It will be a combo of short emails mixed with private blog posts containing 10-15 minute screen capture videos.

This worked extremely well last time.

Why would we do this for free?

We realize that due to economic conditions, a lot of people simply can’t afford to pay $299 – $499 for a course to learn how to blog.

The problem with spending a few hundred dollars on a course is that this also leaves less money for the tools required to run a successful blog.

  • Domain
  • Hosting
  • WordPress Theme
  • Autoresponder

These tools aren’t expensive and ideally pay for themselves after 3-4 months.

With the proper training, this can grow into a full-time income.

All of these tools also have affiliate programs (which gave me an idea).

Instead of charging $299+ for a blogging course, I ran this idea past Yavor.

“What if we created killer blog training for free and simply made small affiliate commissions from the tools people are going to need anyway.”

He thought this was an awesome idea.


We aren’t going to require anyone to use our affiliate links to buy tools, etc.

If you decide to use the same tools we use, we make a small affiliate commission.

This doesn’t cost you any additional money.

Note: At some point, we may also offer a few advanced courses, but those will be 100% optional.

Visual Impact Fitness is still our main business.

I plan on creating 7-10 modules for this free blogging course.

We will also have email tips, etc.

If you are reading this page we have at least completed the first few modules.


If you want to learn “how to make money with a blog”, enter your email and we will send you the goods.


-Rusty Moore and Yavor Marichkov


It’s almost the middle of 2020 as I write this.

I’m thinking we will keep this training up through the end of the year.

It’s open to anybody who is interested, so feel free to share this page with friends, colleagues, etc.